Conway's Law is the observation that technology is built by people and people tend to shape their architecture to fit the way the see themselves within the org.

This course goes deep on the core forces backing Conway's Law: communication pathways and incentives. How do you model these factors and design organizational change efforts that complement and support the technical effort?

Also covered is how to map stakeholders. With any long term engineering effort, making sure value is clearly communicated is critical in ensuring resources remain available until you cross the finish line. Key stakeholders need to be happy with your progress but before you can make them happy you need to know who they are!